customer of most any money-making, how-to,
self-improvement, mailorder, idea, or success publication?
What can it do for me! With the millions of books on the market
it is an difficult question, to be sure. It's certainly much
easier to expound on the advantages of one book over another
"because it has more pages" or "It has a more expensive cover".
But those are not the answers. The foundation of knowledge is
learning and the best way to learn is to simplify everything
possible. Eliminate all the useless non-essentials so the
reader is not overburdened with worthless detail and let them
know through proper advertising what your publication or book
can do for them!
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