The product, the price, the media used, the timing of the ad and
the right prospect are all critical factors. Proper items must
be selected, those that will readily sell by mail. The price
must be especially attractive. Ads must be simple and easy to
understand; attention producing with strong eye-arresting
leads. They must convince customers and make it easy for them
to order. All these ingredients need to be present to get good
response.
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